Just Peachy is an e-commerce startup focused on baby cloth diapers, zero-waste accessories, and sustainable underwear. The brand’s mission is to empower parents to make environmentally conscious choices—benefiting both their children and the planet.
For this project, I developed a visual language defined by a soft, whimsical, and fluid aesthetic. The identity was designed to be flexible and scalable, allowing it to translate seamlessly across touchpoints, including the e-commerce website, social media, packaging, and printed marketing materials.
Illustrative Icon Set
The icon set draws inspiration from watercolor elements, balancing organic softness with consistency to support a playful yet cohesive visual language.
Graphic Visual Elements
Watercolor-based graphic elements are used as a flexible visual system. Grouping splatters in sets of two or three creates consistent hierarchy and allows the elements to scale naturally across layouts and applications.
